![]() ![]() This became my process after working for a design firm, where they always approached logo design in this way. Logo mistake #2: Starting with implementation, not ideas And by the way, there was even an SNL skit about that font. Leave Papyrus in Egypt, where it belongs. I can’t tell you how many times I’ve seen an organization trying to look professional, yet they’re using Comic Sans or Papyrus in their logo! I’m sure you’re laughing if you know what I’m talking about. This style should dictate the typefaces and colors that you choose for the logo. Brand styleįinally, the answers to these questions will be the basis for the brand style-whether that’s modern, techy, fun and playful, or professional and conservative, or something else. Just say no to copyright infringement!īut, anyway, researching the logos of competitors will also make sure that your logo design will look better than theirs. Third, you need to understand the demographics of the audience that you’re designing the logo for-and by that I mean the client’s audience-and you need to find out their age, gender, job title perhaps… Are they high-level business people or are they teenaged students, for example, and are there any cultural sensitivities to keep in mind? Competitor researchįourth, When you research what the logos of their competitors look like, you are doing some form of due diligence by NOT creating something in a likeness of another logo. Or maybe they’re an older company that wants to appeal to a younger audience, so they need to have a more modern-looking logo that appeals to that younger crowd. Second, you need to understand the client’s goals and how they want to be perceived, so that you can understand the design direction you need to take to accomplish those goals.įor example, the client might want to appear more professional so that they can be taken seriously in order to get investors. And that’s going to add value to the services that you offer, and that means that you can charge more. First, the simple act of actually asking these questions is going to set you apart from your competition. There are a lot of reasons for asking these questions in the first place. You also want to find out who their audience is and who their competitors are. You must always find out the client’s goals and how they want to be perceived by their audience. Logo mistake #1: Not asking the right questions or doing any research Just stop committing these logo design sins today. These logo design mistakes won’t serve you-or your client-well. I’m Colleen Gratzer and in this episode of Design Domination, I’m going to talk about some mistakes that designers make when creating logos. Pantone ® Guide to Communicating With Color by Leatrice Eiseman.How to Design Logos, Symbols and Icons by Gregory Thomas.Just one negative experience requires 12 positive ones to make up for it.Logo Package Express Illustrator extension. ![]()
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